Perfectly Mentored with Jason Portnoy
EP198: Alex Cattoni: How to Write Words That Sell
Writing copy is the most undervalued and yet most important skill in marketing. In this episode, Jason brought in a master.
Alex Cattoni is a world-class writer and entrepreneur. In 2019, she created The Copy Posse, a boutique agency, online academy, and a thriving community of passionate copywriters!
In this insightful episode of the Perfectly Mentored Podcast, Alex Cattoni joins Jason and brings with her a vast wealth of actionable copywriting tips and tricks. Tune in now and ignite your business with words that work!
Topics Covered
- What has been the biggest change in copywriting? [4:10]
- Who had the biggest impact on you? [7:58]
- Thoughts on AI services like ChatGPT and impact on advertising [12:03]
- The importance of having an irresistible offer and how to craft one [20:12]
- Dealing with imposter syndrome [30:32]
- What are "triggers" in copy and some examples of great ones? [36:55]
- What’s the right way to ethically use persuasion in ad copy? [42:04]
- What elements of writing copy do you use for video? [45:04]
- What’s your storytelling process? [47:25]
- Examples of some really good hooks/hook formulas? [51:25]
Connect with Alex Cattoni
Connect with Jason Portnoy
Like the episode? Watch and support us on YouTube
Writing copy is the most undervalued and yet most important skill in marketing. In this episode, Jason brought in a master.
Alex Cattoni is a world-class writer and entrepreneur. In 2019, she created The Copy Posse, a boutique agency, online academy, and a thriving community of passionate copywriters!
In this insightful episode of the Perfectly Mentored Podcast, Alex Cattoni joins Jason and brings with her a vast wealth of actionable copywriting tips and tricks. Tune in now and ignite your business with words that work!
Topics Covered
- What has been the biggest change in copywriting? [4:10]
- Who had the biggest impact on you? [7:58]
- Thoughts on AI services like ChatGPT and impact on advertising [12:03]
- The importance of having an irresistible offer and how to craft one [20:12]
- Dealing with imposter syndrome [30:32]
- What are "triggers" in copy and some examples of great ones? [36:55]
- What’s the right way to ethically use persuasion in ad copy? [42:04]
- What elements of writing copy do you use for video? [45:04]
- What’s your storytelling process? [47:25]
- Examples of some really good hooks/hook formulas? [51:25]
Connect with Alex Cattoni
Connect with Jason Portnoy
Like the episode? Watch and support us on YouTube