Perfectly Mentored with Jason Portnoy
Welcome to the Perfectly Mentored podcast! This podcast is designed to be your in-pocket mentor. Everything you will need to achieve success will be discussed. We'll share tips on: Business, marketing, finance, mindset, and more all delivered with entertainment and superstar guests! We will give you everything you need to get you ahead of the game. We will also try and answer any questions that you may have on your own journeys. So Take a listen and become PERFECTLY MENTORED."One of the best (interviews) I've ever done" - Gary Vaynerchuk
Perfectly Mentored with Jason Portnoy
Rich Schefren: The Power of Marketing and Collaboration in Business
Explore the importance of designing your business to leverage your strengths and creating win-win situations for everyone involved, while avoiding unethical practices that can backfire.
In this episode of Perfectly Mentored, Jason is joined by Rich Schefren, as he emphasizes the critical role of marketing in business success. He highlights the need to create a strong desire for collaboration with vendors, affiliates, and customers, ensuring that everyone involved wants to work with you. Rich emphasizes designing a business that minimizes flaws and focuses on current strengths, fostering mutual success and collaboration.
Topics Covered
- Designing a business to make flaws irrelevant [01:01]
- Building long-term relationships and avoiding short-term gains [03:39]
- Leveraging Google and YouTube for marketing [05:25]
- Using teaser and taste strategies in advertising [08:14]
- Solutions for building a business without relying on platforms [10:06]
- Value and counterintuitive insights for shareability [12:05]
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