In this interview clip, Jason Portnoy talks with Bijal Patel, the CEO of Launch. Together they discuss the importance of branding and its impact on attracting and nurturing clients. Bijal emphasizes that branding goes beyond logos and colors and is about the deeper meaning behind the business. This highlights how branding creates trust, attracts the right people, and fosters strong client relationships. The discussion also touches on the challenges businesses face when it comes to understanding their brand and the benefits of incorporating strong organic marketing strategies with paid advertising. Overall, the episode encourages listeners to build a brand that resonates with their target audience for long-term success.
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