In this clip from the Perfectly Mentored podcast, host Jason Portnoy speaks with Maxwell Finn about the allure of TikTok and the pivotal shifts in digital marketing. The conversation delves into Max's initial skepticism towards TikTok, contrasting with their success in other platforms like Facebook, and how a ban from Facebook led to exploring TikTok more seriously. They discuss the importance of recognizing platforms with a solid ad foundation and a significant user base as key indicators for investing time and resources. The episode also touches on the evolution of ad platforms, with TikTok’s rapid user growth and demographic expansion making it a viable alternative to Facebook. Max shares insights on the challenges and opportunities of adapting to new platforms, highlighting the necessity of staying relevant and avoiding the trap of comfort in the fast-paced world of digital marketing.
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