Business nowadays is more about bridging narratives than selling––the more your story can resonate with your audience, the more likely they will engage with you.
It was this exact mindset that propelled Mark Lack into becoming a well-distinguished personal branding expert and the founder of Shorten the Gap. Having lived a rebellious life in his youth with a drive to prove his doubters wrong, Mark left his career as a professional paintball player to attain success by earning a marketing degree in college.
After being influenced by Tony Robbins and his philosophy, Mark would go on to refine his beliefs and overall approach to his craft. He started building up his brand right after college, working his way up until he eventually found his calling to be a personal branding educator.
In this episode of the Perfectly Mentored Podcast, Mark and Jason discuss the importance of personal branding in growing a sustainable business, as well as the fundamental steps on how to establish a brand.
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