Instagram is one of the most widely used social media platforms today for growing a business. And just like its contemporaries and competitors, it is constantly evolving.
For many of the users looking to grow their brand on Instagram, keeping up with these changes can be overwhelming. One small misstep can ultimately compromise a brand’s progress because grabbing the audience’s attention simply isn’t as cheap or easy as it was before.
But for “Instagram Guy” Lucas O’Keefe, navigating the platform is simply a matter of presenting authentic and value-driven content that makes your brand stand out. From starting as a middle school teacher to helping businesses grow their brand during the pandemic, Lucas capitalized on his genuine fondness for content communication to further hone his craft. This newfound calling would prove to be a gamechanger because—after only a year and a half—he was able to organically increase his Instagram following to just under 150,000.
In this episode of the Perfectly Mentored Podcast, Jason sits down with Lucas as they talk about the fundamentals of modern Instagram marketing, the power of organic reach, and the importance of providing value to an audience. They also dive into Instagram’s algorithm and how it affects one’s progress in growing their brand.
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