Perfectly Mentored with Jason Portnoy
Welcome to the Perfectly Mentored podcast! This podcast is designed to be your in-pocket mentor. Everything you will need to achieve success will be discussed. We'll share tips on: Business, marketing, finance, mindset, and more all delivered with entertainment and superstar guests! We will give you everything you need to get you ahead of the game. We will also try and answer any questions that you may have on your own journeys. So Take a listen and become PERFECTLY MENTORED."One of the best (interviews) I've ever done" - Gary Vaynerchuk
Perfectly Mentored with Jason Portnoy
Alex Cattoni: A Conversation with a Copy Expert
Discover the power of understanding triggers, finding your unique voice, and using them strategically to enhance your marketing campaigns.
In this episode of the Perfectly Mentored Podcast, Jason sits down with a copywriting expert, Alex Cattoni, to discuss the importance of triggers in copywriting and how they can enhance the effectiveness of marketing campaigns. Alex shares insights into her journey of building a niche brand and overcoming imposter syndrome in a saturated market. The conversation delves into the significance of staying true to your unique voice, avoiding comparison traps, and taking action to implement knowledge effectively.
Topics Covered
- Niche vs. broad Approach [00:11]
- Dealing with imposter syndrome [1:29]
- Stay in your own lane [04:02]
- The danger of comparing [6:00]
- Triggers in copywriting [9:00]
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