Perfectly Mentored with Jason Portnoy
Welcome to the Perfectly Mentored podcast! This podcast is designed to be your in-pocket mentor. Everything you will need to achieve success will be discussed. We'll share tips on: Business, marketing, finance, mindset, and more all delivered with entertainment and superstar guests! We will give you everything you need to get you ahead of the game. We will also try and answer any questions that you may have on your own journeys. So Take a listen and become PERFECTLY MENTORED."One of the best (interviews) I've ever done" - Gary Vaynerchuk
Perfectly Mentored with Jason Portnoy
Alen Sultanic On The Future Of Marketing And How To Stay Ahead | EP280
On this episode, Alen Sultanic dives into his unconventional journey in the marketing space. Known for his behind-the-scenes brilliance, Alen unpacks the philosophies and frameworks that make him one of the most respected figures in the industry. From his approach to building high-converting offers to his mastery of mental models, Alen offers a rare glimpse into the mind of a marketing genius.
Whether you’re a marketer, entrepreneur, or just someone curious about the mechanics of persuasion, this episode is packed with tactical insights and thought-provoking strategies.
Topics Covered:
- The evolution of marketing from 2010 to 2025: Key lessons for staying ahead. [7:20]
- Why quality beats quantity in content creation—and how to win with differentiation. [14:36]
- The four core drivers of human behavior and how to use them in your marketing. [26:07]
- How to address objections by understanding the trade-offs consumers face. [44:56]
- The psychological difference between men and women in purchasing decisions—and how it impacts ad success. [50:07]
- The secret to building trust in a world dominated by “instant buyers.” [38:19]
- Why understanding economics is essential for creating irresistible offers. [57:30]
- Tips for crafting messaging that balances persuasion and authenticity. [34:45]
- Alen’s unique insights on building long-term, engaged communities. [59:01]
Connect with Alen Sultanic
- Nothing Held Back Meta Group (Free)
Connect with Jason Portnoy
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