Perfectly Mentored with Jason Portnoy
Welcome to the Perfectly Mentored podcast! This podcast is designed to be your in-pocket mentor. Everything you will need to achieve success will be discussed. We'll share tips on: Business, marketing, finance, mindset, and more all delivered with entertainment and superstar guests! We will give you everything you need to get you ahead of the game. We will also try and answer any questions that you may have on your own journeys. So Take a listen and become PERFECTLY MENTORED."One of the best (interviews) I've ever done" - Gary Vaynerchuk
Perfectly Mentored with Jason Portnoy
EP89: Tanner Larsson: Build, Grow and Scale... Your Ecom Store
Tanner Larsson is the founder of Build Grow Scale, an Ecommerce optimization company that specializes in a process called the Revenue Optimization. It’s a methodology that has generated over 400M in physical product sales over the last three years. Tanner is also the author of the best-selling book, Ecommerce Evolved.
In this episode of the Perfectly Mentored Podcast, Tanner and Jason jam on what it takes to run a successful e-commerce store, how to deprogram business myths, and why revenue optimization is the more important metric.
Topics Covered:
- Who is Tanner Larsson? [00:18]
- What is the central piece of a good performing e-commerce store? What elements do the most successful stores have in common? [06:09]
- Why do store owners not see the value of being brand-centric? [11:17]
- What exactly is revenue optimization? [25:23]
- What are some tips to increase Average Order Value? [31:36]
- What are your thoughts on omnipresence and the importance of aspiring to build that brand and understanding that you're in the business of marketing? [48:11]
- What are the must-have Shopify apps? [58:55]
- How important are reviews for a site? [59:18]
- What's your message to all the ecompreneurs right now? [01:05:50]
Connect with Tanner Larsson
Connect with Jason Portnoy
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